Privacy Policy

This Privacy Policy explains how e-fuels.ai (“we”, “us”, “our”) collects, uses, stores and protects personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the General Data Protection Regulation, “GDPR”) and applicable Belgian data protection law.

1.1 — Data Controller

The data controller responsible for personal data processed through this website is:

• Company: BESS Energie SRL
• BCE number: 0698.949.732
• Address: Avenue Reine Astrid 224/00, 4802 Heusy (Verviers), Belgium
• Email: info@bess.be
• Phone: +32 497 90 05 05

1.2 — Data We Collect

e-fuels.ai is primarily an editorial and documentary website. We collect minimal personal data. The categories of data we may collect include:

• Usage data: IP address (anonymised), browser type, pages visited, time spent on pages, referral source. Collected automatically via server logs and analytics tools.
• Contact data: Name and email address, if you contact us voluntarily via email or a contact form.
• Cookie data: See the Cookies section below.

We do not collect sensitive personal data (health, political opinions, biometric data, etc.). We do not operate user accounts or require registration to access content.

1.3 — Legal Basis for Processing

• Legitimate interests (Art. 6(1)(f) GDPR): Analysing website traffic to improve content and user experience.
• Consent (Art. 6(1)(a) GDPR): Non-essential cookies, where applicable, are set only with your prior consent.
• Contract performance (Art. 6(1)(b) GDPR): If you contact us regarding a commercial enquiry, we process your data to respond.

1.4 — How We Use Your Data

• To operate and improve the website and its content
• To respond to enquiries sent to us by email
• To monitor website security and prevent abuse
• To comply with legal obligations

We do not sell, rent or share your personal data with third parties for marketing purposes. We do not engage in profiling or automated decision-making that produces legal or similarly significant effects.

1.5 — Data Retention

• Server logs: Retained for a maximum of 12 months, then deleted or anonymised.
• Email correspondence: Retained for the duration of the relationship plus 5 years, in accordance with Belgian accounting and commercial law.
• Analytics data: Retained in anonymised/aggregated form only, for up to 26 months.

1.6 — Your Rights Under GDPR

As a data subject located in the European Union, you have the following rights:

• Right of access (Art. 15): You may request a copy of the personal data we hold about you.
• Right to rectification (Art. 16): You may request correction of inaccurate data.
• Right to erasure (Art. 17): You may request deletion of your data where there is no legitimate reason for continued processing.
• Right to restrict processing (Art. 18): You may request that we limit processing in certain circumstances.
• Right to data portability (Art. 20): Where processing is based on consent or contract and carried out by automated means.
• Right to object (Art. 21): You may object to processing based on legitimate interests.
• Right to withdraw consent (Art. 7(3)): Where processing is based on consent, you may withdraw at any time without affecting prior processing.

To exercise any of these rights, contact us at info@bess.be. We will respond within 30 days. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit): www.autoriteprotectiondonnees.be.

1.7 — Third-Party Services

This website may use the following third-party services, each subject to their own privacy policy:

• Unsplash: Free-license photography. Images are served from Unsplash CDN infrastructure.
• Google Fonts: Typography loaded from Google servers. Google may collect limited technical data. See Google Privacy Policy.
• WordPress: The website is hosted on a WordPress installation. Hosting is provided by LWS (Ligne Web Services), France.

Legal Disclaimer

2.1 — Editorial and Documentary Nature

e-fuels.ai is an independent editorial and documentary website dedicated to information, analysis and commentary on sustainable aviation fuel (SAF), synthetic e-fuels, Power-to-Liquid technology, EU energy regulation, natural hydrogen, and related topics. All content published on this website is produced for informational and educational purposes only.

2.2 — Not Financial or Investment Advice

Before making any financial or investment decision related to topics discussed on this website — including but not limited to investments in e-fuel companies, domain name portfolios, hydrogen projects, or synthetic fuel ventures — you should seek independent professional advice from a qualified financial advisor, lawyer or other relevant professional.

2.3 — Accuracy of Information

We make reasonable efforts to ensure that the information published on e-fuels.ai is accurate, complete and up to date at the time of publication. However, the e-fuels, SAF and hydrogen sectors are rapidly evolving. We make no representations or warranties, express or implied, as to the accuracy, completeness, timeliness or fitness for any particular purpose of any information on this website.

Market data, price estimates, project timelines and regulatory information may change rapidly. Always verify critical information from primary sources before relying on it for business or investment purposes.

2.4 — Forward-Looking Statements

This website may contain forward-looking statements, projections, scenarios and estimates relating to future developments in energy markets, technology, regulation and the economy. These statements are inherently uncertain and involve risks and assumptions that may not materialise. Past performance is not indicative of future results. Scenarios described on this website — including those relating to natural hydrogen commercialisation, e-fuel price projections and regulatory developments — are illustrative only and do not constitute predictions or guarantees.

2.5 — No Endorsement

References to companies, projects, products or organisations on this website do not constitute endorsement, recommendation or affiliation. BESS Energie SRL has no commercial relationship with any company mentioned on this website unless explicitly stated. Third-party content, external links and quoted sources are provided for reference only.

2.6 — Limitation of Liability

To the fullest extent permitted by applicable law, BESS Energie SRL, its directors, employees and agents shall not be liable for any direct, indirect, incidental, consequential or special damages arising from your use of, or inability to use, this website or any information contained therein — including but not limited to loss of profit, loss of data, business interruption or any other commercial loss.

2.7 — Intellectual Property

All original content on e-fuels.ai — including articles, analyses, graphics, layouts and editorial commentary — is the intellectual property of BESS Energie SRL and is protected by Belgian and international copyright law. Reproduction, distribution or commercial use of any content without prior written authorisation is prohibited.

Photographic images used on this website are sourced from Unsplash under the Unsplash License, which permits free use including commercial use without attribution. Source attribution is provided voluntarily.

Terms of Use

3.1 — Acceptance of Terms

By accessing or using e-fuels.ai, you agree to be bound by these Terms of Use. If you do not agree to these terms, please do not use this website. We reserve the right to modify these terms at any time. Continued use of the website after any such modification constitutes your acceptance of the revised terms.

3.2 — Permitted Use

You may access and use e-fuels.ai for lawful, personal and non-commercial informational purposes. Permitted activities include:

• Reading, sharing and citing articles for non-commercial purposes with attribution to e-fuels.ai
• Linking to pages on e-fuels.ai from other websites
• Printing articles for personal reference

3.3 — Prohibited Use

You may not use this website to:

• Reproduce, distribute, publish or commercially exploit content without prior written authorisation
• Engage in scraping, data mining or automated data collection without prior written consent
• Attempt to gain unauthorised access to any part of the website or its infrastructure
• Transmit any malware, spam or other harmful content
• Misrepresent the source or origin of content taken from this website
• Use content in any way that is defamatory, misleading, or that infringes third-party rights

3.4 — External Links

This website may contain links to third-party websites. These links are provided for convenience and informational purposes only. BESS Energie SRL has no control over the content of third-party websites and accepts no responsibility for their content, privacy practices or availability. The inclusion of a link does not imply endorsement.

3.5 — Website Availability

We do not guarantee that e-fuels.ai will be available at all times, error-free or free from viruses. We reserve the right to suspend, modify or discontinue the website at any time without notice.

3.6 — User-Generated Content

If you submit comments, feedback or other content through this website, you grant BESS Energie SRL a non-exclusive, royalty-free, perpetual licence to use, reproduce and display such content in connection with the operation of the website. You represent that you have the right to submit such content and that it does not infringe any third-party rights.

3.7 — Governing Law and Jurisdiction

These Terms of Use and any dispute arising from your use of this website shall be governed by and construed in accordance with Belgian law. Any legal proceedings shall be subject to the exclusive jurisdiction of the courts of Liège, Belgium.

Cookie Policy

This Cookie Policy explains how e-fuels.ai uses cookies and similar tracking technologies in accordance with the EU ePrivacy Directive and applicable Belgian law.

4.1 — What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the website to remember your preferences, analyse how you use the site, and in some cases deliver targeted content.

4.2 — Categories of Cookies We Use

• Strictly necessary cookies: Required for the basic functioning of the website (e.g. WordPress session cookies). These cannot be disabled. No consent required under applicable law.
• Analytics cookies: Used to understand how visitors interact with the website (pages visited, time on site, referral source). Set only with your consent. Data is anonymised where possible.
• Preference cookies: Remember your settings and preferences (e.g. language selection). Set only with your consent.

4.3 — Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to refuse all cookies, accept only certain types, or delete existing cookies. Note that disabling strictly necessary cookies may affect website functionality.

For guidance on managing cookies in your browser:

• Chrome: Settings → Privacy and security → Cookies
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Edge: Settings → Cookies and site permissions
• Safari: Preferences → Privacy

Contact Us

Supervisory Authority

If you are not satisfied with our response to a data protection enquiry, you have the right to lodge a complaint with the Belgian Data Protection Authority:

• Autorité de protection des données (APD)
• Rue de la Presse 35, 1000 Brussels, Belgium
• Website: www.autoriteprotectiondonnees.be
• Email: contact@apd-gba.be